Meredith Stations Go Dark to Dish Customers

With the addition of the Kochs, with their deep pockets and apparent desire to make themselves players on the media landscape, that problem could vanish. It is not clear how much influence — if any — the Kochs would have on a Meredith-owned Time Inc. The discussions come during a challenging time for magazine publishers, many of which are trying to remake themselves as multimedia entities.

The latest talks between Meredith and Time Inc. Founded in by Henry R. Luce, Time Inc.

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Through Time and Life magazines, it chronicled the ups and downs of a nation through stellar photography and weekly updates on news, sports and culture. Koch Industries operates oil refineries in various states and has a hand in numerous other businesses. Longtime libertarians, they are also prominent backers of conservative causes and candidates. In , David Koch ran as the vice-presidential candidate on the Libertarian ticket with Ed Clark at the top of the ticket.

The brothers have continued to influence politics through a Koch-funded nonprofit conservative advocacy group founded in , Americans for Prosperity.

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At the time, The New York Times reported that the Koch brothers — once skeptical of President Trump — had moved closer to him, inspired, in part, by his plans to overhaul the tax code. Sign up for free newsletters and get more CNBC delivered to your inbox. Get this delivered to your inbox, and more info about our products and services. Privacy Policy.

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All Rights Reserved. Data also provided by. Skip Navigation. Markets Pre-Markets U. She was unable to name the advertisers but said they include finance, travel, food, auto and luxury marketers.

Meredith, in Deal Backed by Koch Brothers, to Buy Time Inc.

And Meredith has seized on that opportunities by using IGTV to secure broader sponsorship deals with advertisers. Meredith has seen that IGTV shows focused on more niche topics perform particularly well. For example, Martha Stewart Living is a publication that covers everything from home decor to cooking to crafts. The weekly series has aired nine episodes since premiering on Feb. Adhering to a regular upload schedule also helps to build an audience for IGTV shows.

Instagram execs have previously said that regular, serialized programming performs particularly well on IGTV because it gets viewers in the habit of tuning in on particular days to watch new episodes. Login Subscribe.