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A quick whizz around the internet this morning reveals all the major hair and beauty salon groups are currently offering discounts. Use salon offers, discounts and deals wisely and they can boost business. Want to drive new clients?
Range of Beauty Treatments incl. Massage, Facials, Waxing, Nails & Eye Trio - 12 Options Available
Introduce a Friend schemes are salon discounts which work well. You may think they are old-hat… but they work. Dust down those cards from behind reception and start handing them out. Do you want a profitable salon? Of course you do. So when deciding on your percentage proceed with caution. Do you really have the time or the manpower to do that?
But I suspect this is more to do with their profit margins or internal set up. However, this type of offer can be awkward for beauty salons and spas with a wide range of prices. You can of course avoid this by stipulating the precise beauty treatment that the offer applies to, but then you alienate a large proportion of your potential market. For this reason, I think the percentage based formula is often less problematic for beauty salons and spas. Physically give potential clients a printed card or give them a discount code online. Trick question. Find the answer in my blog on salon deals here.
You may be surprised…. Whichever formula you adopt, the key is to get your terms and conditions right. Be slapdash and it will cost you dearly. Always make sure your promotion is on your salon website and sets out detailed terms and conditions. It costs you money.