Sodexo Meal Pass users will now be able to order online from their favourite outlets on Zomato. Millennials seek a variety of food options that require less planning and faster access.
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Employees today seek solutions that are convenient and our partnership with Zomato delivers just that. Sodexo sees a great potential in doing away with paper vouchers and shifting to virtual cards. With Paytm also entering into Meal Voucher space with their digital offering, it has become imperative for Sodexo to embrace digital in a big way!
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Sodexo currently has over 30, merchants that accept Sodexo coupons and pans over 11, corporate entities. It has the largest share in the Indian market as far as meal coupons are considered.
Zeta brings in a lot of value for Sodexo — the company will be able to do away with paper vouchers in India by the end of this India, as directed by the Reserve Bank of India, and add other tax-saving services like leave travel allowance LTA , medical benefits and fuel benefits. All of this will be possible through virtual vouchers offered in collaboration with Zeta.
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Through a single card, employees will be able to redeem their vouchers, medical services and LTA benefits received from a company. The card offered to employees can be used like a debit card, and through this tool, they will also be able to offer more solutions which could not have been possible with paper vouchers.
This partnership could also be extended to regions other than India which means that India is an extremely important market. While Sodexo will bring its business-to-business sales expertise to the partnership, Zeta will have its technological expertise to contribute.
Multi Benefit
Its joint endeavour with Zeta will help Sodexo with handling technical aspects of replacing paper voucher with digital alternatives by the end of this year, as mandated by RBI. Sodexo holds the biggest market portion in the meal voucher and employee gifting sector in India with around 30 lakh consumers across 11, corporate entities and 30, merchant outlets subscribing to its card and voucher services across the country. The partnership will also help Zeta in expanding its customer base manifold as it will be accepted wherever Sodexo exists.
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- Zomato users can now pay with Sodexo meal cards;
After shifting over to digital means, employers will be able to pay benefits like leave travel allowance LTA , medical, fuel allowances and many more through vouchers, which was not possible with paper medium.