Extreme couponing statistics

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In reality, the opposites of these are true - coupons are incredibly popular among affluent folks and millennials not to mention every other demographic , and they don't even have to be printed out anymore, so keep your scissors in the junk drawer. As these statistics reveal, the coupon is still a driving force in commerce that connects people and their wallets to brands. People will never tire of saving money, and brands are always looking to bring in new customers. Coupons have gone way beyond the Sunday circulars.

You don't even need scissors for many of them anymore. You can print them out, flash your smartphone screen to a cashier to get credit, or carry over a coupon code to an online shopping cart. Coupons are easier to find than ever, and the smart ones among us are using them often to get a deal. Clear up your assumptions about the coupon industry with these 23 fascinating statistics the CreditDonkey team has uncovered. Every American could get more than 1, coupons a year Between the Sunday paper, the flyers that go out with the mail each week and offers that are sent out digitally, Americans are receiving a ton of coupons each year.

In , a whopping billion of these little money-savers were distributed in the U. That's a thousand for each of us. Online coupons are gaining ground with older shoppers Seniors are catching on to the pleasure of redeeming online coupons and promo codes. Millennials are surprisingly cost conscious Young adults in the 18 to 34 range tend to get a bad rap when it comes to their spending habits, but they're actually more saving-savvy than they get credit for.

Shoppers are cutting back on cutting Printed coupons still dominate the industry, but they're not quite as popular as they used to be. Mobile coupons are catching on fast Technology is making it easier to do just about everything these days, including saving money on the things you buy. Tablet users redeem them more often Oddly enough, the kind of mobile device you use determines how likely you are to make use of a virtual coupon.

Individual coupon value is declining Coupons aren't worth quite as much as they used to be. While the average redemption amount increased Even though face values went backwards, redemption values saw a pretty significant boost in Most everyone you know uses coupons One of the great things about coupons is that anyone can use them to save money on just about anything and they are doing just that, in huge numbers.

Michelle is the founder of Making Sense of Cents , a blog about personal finance and traveling. She discusses how her business has evolved in her side income series. Click here to learn more about starting a blog! Great post! Pointing out the psychology behind couponing is so important, thanks so much for sharing! I once couponed hard. My family was struggling with money and couponing was the one way I could contribute to the finances at the time.

So I took it upon me to learn how to do it right, not like in the show, where you see them buy bottles of mustard or bbq sauce haha. Anyway, I can honestly say I saved tons, but it took me a while to get over the thrill of saving, and start getting just what we needed without over doing it. I rarely use coupons anymore, mainly because it is time consuming, and I need my time to work on my blog so I can contribute to our family finances with extra income, and not just savings.

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So, I agree with you. Coupons are an amazing way of saving money, but they can also hurt you, if you get carried away. Michelle, this is a great article on couponing. Yes, I use coupons often to save money, but I do agree with you that coupons can sometimes cause me to spend more than I would have spent if I did not have a coupon.

I still do it occasionally but I am very careful.

Other times, the coupons will be right on the package in the supermarket, and I will forget to use it in the checkout line. Michelle, this is such an insightful article. I have couponed for the past 18 years. I have a small stockpile and am okay with that. I only get things to add to the rotated stockpile when they are free.

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It is not realistic at all. I know someone who has been on a reality TV show and she confirmed that most stuff is made up to keep it interesting or why would you watch? I have slowed down on couponing in stores because a lot of doubling has went away, sales are not as good and coupons are not as good. Great post. I still look at them, but I only use the ones for items I genuinely need.

Thanks for the great article, Michelle.