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American Eagle Outfitters offers urban, street-influenced clothing, shoes, and accessories. AEO encourages mixing and matching pieces to express authentic individuality by creating a unique, distinctive look. Founded in Pittsburgh, Pennsylvania in , from its founding until , American Eagle Outfitters focused on its own proprietary line of casual leisurewear and clothing and equipment for active outdoor sports such as camping, hiking, and mountain climbing.
After the Schottenstein family, who had owned a 50 percent interest in the company since , bought out the Silverman family's share of the business, they changed the focus to the familiar style of casual men's and women's clothing for which American Eagle Outfitters is now known. In and , AEO began focusing on clothing for 18 to 32 year olds and on attracting more women customers. In the spring of , AEO and Aerie took a stand against retouching the photos of models with their AerieREAL slogan, in keeping with the company's focus on empowerment, authenticity, acceptance, and diversity.
Also in , American Eagle Outfitters set out the principles of their corporate culture and corporate social responsibilities on the AEO Better World site.
In a letter on the website, CEO Jay Schottenstein stated that "profits must co-exist with principles" and that "as a business and as individuals" AEO and its executives and employees "can have a direct impact on society. American Eagle Outfitters and the American Eagle Outfitters Foundation focus, in particular, on contributions to the causes that are most relevant to Millennials. Schottenstein listed these as "the environment, youth empowerment and education, young women's health, and worker rights and equality.
The WeAllCan campaign continues the focus on the values of acceptance and diversity, empowering teens and the expression of the values shared by AEO.
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The campaign seeks to engage Millennials and encourage philanthropy, activism, and the passionate pursuit of each individual's unique path to finding and expressing his or her true, authentic self. We are aligning our initiatives to create a [corporate social responsibility] CSR legacy that is important to our customers and associates and relevant to the brands of American Eagle Outfitters.
AEO on Facebook : American Eagle Outfitters shares fashion trends and styling suggestions for men and women and news about sales and campaigns like the WeAllCan campaign.