Don’t let the design elements or branding get in the way of the gift.

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Everything else can be included sometimes, but not every time. Sometimes, you could include an invitation to a tour, or ask if your supporters have considered a gift in their Will.


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Sometimes you could ask their donor wishes when it comes to how many mailings or pieces of correspondence they wish to receive and how. This approach can work really well as part of a January renewal mailer. If you decide to try it, let me know how it goes! Please consider some of these points as we go into the busiest time of the calendar year for almost all charities — and probably for yours as well!

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This year, make sure you make it as easy as possible for your donors to give — by asking for them to do less! Make sure your web address is front and centre. Many donors enjoy receiving and reading direct mail appeals offline but choose to give online. Sometimes a different format might work better.

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Test it. If you ask for demographic information, ensure you are recording it in an appropriate place in your database, so you can retrieve it later for strategic use. I have been searching for best practises RE how to build suggested donation amounts [for both OTG and monthly] personalized to each donor on their brc. If you have any advice RE how to build this puppy, is it based on last gift?

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Thanks so much for getting in touch! Is your goal to have your donor renew or upgrade?

27 Little-known Tips to GET TRAFFIC to your Website

If renew, keep the first ask same as last gift. A typical upgrade gift string might look something like this:. If you have any other questions, you can email info goodworksco. Your email address will not be published. It exists simply for the donor to return their gift to you in the most elegant way possible.

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Always remember that the charity itself is just the conduit to the cause. Ask for what you need now, and wait for the rest. Ask for less. As a member of MyMail, you can benefit from our fantastic Promotions.


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