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IT Transformation Reinvent the network. Power a hybrid cloud world. Security Transformation Security is foundational. As previously mentioned, providing good customer service is one way to get word-of-mouth referrals. Another strategy is to develop a relationship map. This is simply a listing of all the people that the business owner knows who can get the word out about the business.

Family members, suppliers, present customers should be included. Once the list is completed, ask the individuals on the list to assist. Suppliers might be willing to place your company's brochure or business cards on their counter. Or, your suppliers may even outwardly promote your business to their customers.

Family members may give you their business and tell their friends. Your church or bowling league might mention your company in their next newsletters and encourage people to patronize your company.

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Networking is not a passive activity. Be active in your community and neighborhood. People come together over shared interests. If people attend church together, belong to the same service club, or play in the same intramural basketball league, there is a heightened chance that they will do business together.

Question: Do you have any other examples of how to market a new business that would be at low or no cost?

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Instead of going door to door asking if people need their decks and house siding pressure washed, go instead to local hardware stores, lumber yards, and remodeling contractors and strike a deal. For instance, a company that builds backyard decks installs their latest design on the model home of a local real estate developer. The understanding is that signage will be placed at the model home and that the company will get the work when the deck is ordered for other new homes.

Another example is a painting contractor who demonstrates how to prepare a surface and apply paint for a quality job at the local hardware store. Or, a jeweler teaches a night class in beaded jewelry. All these activities bring people with similar interests and needs into the same environment, where further commerce and referrals are possible. Make one sales call instead of twenty.


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A house painter may be much better off approaching a property management firm and offering a volume discount for a contract to paint ten houses. The amount discounted would be less than the time spent securing work from one homeowner at a time. And, buying in volume offers another opportunity to partner with a supplier who generally can offer materials discounts to someone buying multiple gallons of paint.

Use your economic power to get referrals. Many small business owners fail to leverage their buying power. For instance, most companies have a bank account. This money is invested by the bank and produces earnings.

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Banking is quite competitive; they want your business. For instance, banks purchase a good deal of printing services. If you run a print or desktop design shop, ask to bid on their next job. If you are an editor or copywriter, ask for an opportunity to assist with designing their next annual report or investment brochure. There are most likely many more ways to network and market your new business.

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Be creative! This Fact Sheet was funded by a cooperative agreement from the U. If possible, the less able hand operates the mouse. This system allows the user to compete in any mainstream environment. Adaptive Devices one handed keyboards, etc. There are many devices and alternative keyboards that can be used to enter data into a computer, the most popular are the Half Keyboard, the BAT, and the Maltron. Both are faster, and easier on the hands of the typist, but not necessarily smarter, as they are not used in the workplace.

For more, information Voice Activation Using voice recognition software, the user speaks into a microphone, and the software transcribes the users words from the verbal dictation. Just as the student must learn to read, before they are allowed to use books of tapes as their form of "reading," the student must learn to keyboard, before they use voice activation as their main data inputting device. Otherwise the user will not able to operate in environments that use only common equipment, i.

Before the one handed person makes a decision which choice is best for them, ask: Is the "good" hand strong? Can it take the burden normally shared by two hands?

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