These malls are still kicking. Between the rise of e-commerce, changing consumer preferences, and the financial crisis, it's been a tricky few decades in the retail space.
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Read more : These 18 retailers have filed for bankruptcy or liquidation in But that isn't to say that all malls are doomed. Plenty of shopping centers have pivoted to renting out space to coworking startups.
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Level 3 Contributor. But inside, the hallways teem with life. On weekends, scores of people walk counterclockwise circles in the mall's plant-filled central corridor. Mostly retirees or young mothers pushing strollers, they traipse the equivalent of the Appalachian trail between Macy's and J.
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Penney each year. They have no desire to commune with the flowers nearby as they burn calories. They are instead seeking an escape from the visual monotony of the gym and the loneliness, steep hills, nonexistent sidewalks, fierce dogs, cruel weather and potential muggers of outdoor hiking. The mall calls its walking program Club Tread; the staff publishes a club news bulletin The Treader Letter , awards mall souvenirs pens, T-shirts, shoelaces to those who rack up a few hundred or thousand miles there, and allows post-walk birthday parties and several-hour bull sessions in the food court.
The crowd of walkers can be almost impenetrable, especially on weekdays, when it can be strong. The phenomenon may seem unlikely -- a bastion of American consumerist lethargy encouraging exercise and schmoozing with no purchase required -- but it is nearly ubiquitous. The National Organization of Mall Walkers estimates that in the last decade 80 percent of American enclosed shopping centers have begun allowing free morning strolls six or seven days a week.
The figure includes most of the malls in the New York City area, whether down at the heel or chichi. The four-year-old organization, whose most active members have hiked more than 6, miles indoors, considers mall walking an unstoppable trend. As the population ages, said Thomas A.
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Cabot, the founder of the National Organization of Mall Walkers, "more people will have bypass surgery, and their doctors will tell them to start walking for their health, and in the malls they'll meet other people who've had bypasses, and friendships will form. And so the groups grow and grow, in some areas by leaps and bounds.
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The mall managers' motives are not entirely unselfish, of course: morning walking hours help participants feel kindly toward their hosts. Beth Gerson, a year-old Stamford resident who strolls the center while ogling merchandise though locked gates, agreed: "I can tell I'm going to spend money here; a couple of things have really caught my eye. The center entertains perhaps a dozen walkers every morning, and they are easy to spot.
Unlike the purposeful arriving clerks, who take short cuts to their shops, or the meandering security guards, walkers always hug the storefronts at their right and travel counterclockwise. Driving cars has accustomed them to the right lane, explained Mr.