Just paste your code into the box, hit "Apply", and then continue with the checkout process as you normally would. Sweaty Betty is built on the notion that workout clothes shouldn't just be functional. They should make you feel good. For over 20 years, Sweaty Betty has been designing clothing that's both catered to the needs of the gym and explicitly tailored to inspire confidence and self-worth.
As a company that makes conscious efforts to employ a primarily female staff, Sweaty Betty understands the needs of their customers and creates products catered to their specific needs. Their goal is to make their clients feel confident and powerful whether they're in the gym or out on the street, and they never cut any corners when it comes to creating products that are built to last. This makes them a stiff competitor for popular brands like Lululemon and Adidas.
By focusing on activewear designed specifically to suit the demands of women, Sweaty Betty can hone in on the demands of their niche. Their website is designed for maximum efficiency, allowing you to shop according to the category of clothing that interests you or the activity that you need clothing for. While sports bras and leggings take center stage here, there's a deep shelf of clothing you can accessorize with, reflecting everything from running to yoga to swimming. It's all handled through an attractive and intuitive pull-down menu that creates a refined shopping experience.
Once you get into the catalog itself, you'll find the format equally as responsive. Each of the categories of clothing comes with a dense selection of filters that allow you to hone in on the attire that suits your aesthetic and practical preferences. From finding a bra type that provides you with the adequate level of support for your preferred activities to sorting by color, size, and fabric, shoppers have an impressive amount of control in how they choose to browse the catalog. All of the results are laid out in a neat tiled format that gives you just the right amount of information.
You can change the color or pattern of clothing displayed in the thumbnail via clicking on or simply scrolling your mouse over the associated buttons, and all these pictures come with zoom functionality. Sweaty Betty's philosophy of creating an expansive clothing line that's for women and by women is reflected in the care they've taken in their catalog descriptions. They understand that all of their customers have unique demands, and that's why each page comes with a full description of the product as well as detailed information on the fabrics used and the care instructions.
Further facilitating the user experience is the ability for any shopper to write a review for a product they've purchased and AI-assisted recommendations paired to the items you're looking at and the products in your cart. These reviews and recommendations tie back to a simple wish list structure that makes it easy to highlight the clothing that interests you.
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Sweaty Betty isn't just positioned as a clothing retailer. They also see themselves as a lifestyle brand, and they've taken impressive measures to create a wealth of resources that reflect the culture of their company and help customers stay in front of the latest activewear trends.
Their inspiration section includes lookbooks you can use to find innovative new ways to mix and match the clothing in their catalog and highlights of new additions to the catalog. They also maintain a blog focused on exercise and health.
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